Intelligent Support Systems For Marketing Decisions
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Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c
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This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interest
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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information
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Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help
Language: en
Pages: 1100
Pages: 1100
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MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is the most comprehensive work available to survey the state of the art in MCDA to date. Its 25 ch
