Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations
Download and Read Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations full books in PDF, ePUB, and Kindle. Read online free Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Author | : Dos Santos, Manuel Alonso |
Publisher | : IGI Global |
Total Pages | : 325 |
Release | : 2019-01-25 |
Genre | : Business & Economics |
ISBN | : 1522576185 |
Download Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations Book in PDF, Epub and Kindle
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations Related Books
Pages: 325
Pages: 383
Pages: 159
Pages: 424
Pages: 1008