Integrated Marketing Communication
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Language: en
Pages: 199
Pages: 199
Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
Language: en
Pages:
Pages:
Type: BOOK - Published: 2019-12-20 - Publisher:
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Language: en
Pages: 335
Pages: 335
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Language: en
Pages: 379
Pages: 379
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive
