Innovativeness In New Product Portfolios
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Portfolio Management For New Products
| Author | : Robert G. Cooper |
| Publisher | : Addison Wesley Publishing Company |
| Total Pages | : 262 |
| Release | : 1998-03-25 |
| Genre | : Business & Economics |
| ISBN | : |
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A powerful new approach to maximizing the value of your company's product development projects.
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The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.
