Innovation In Luxury Fashion Family Business
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Innovation in Luxury Fashion Family Business
| Author | : E. Giacosa |
| Publisher | : Springer |
| Total Pages | : 305 |
| Release | : 2014-12-10 |
| Genre | : Business & Economics |
| ISBN | : 1137498668 |
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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
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