Marketing Management
Language: en
Pages: 204
Authors:
Categories:
Type: BOOK - Published: - Publisher: Nirali Prakashan

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Advertising and the Marketplace
Language: en
Pages: 294
Authors: Pepall, Lynne
Categories: Business & Economics
Type: BOOK - Published: 2021-07-31 - Publisher: Edward Elgar Publishing

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This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informat
Informative Advertising
Language: en
Pages: 54
Authors: D. A. Soberman
Categories: Advertising
Type: BOOK - Published: 2000 - Publisher:

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Handbook of Industrial Organization
Language: en
Pages: 943
Authors: Mark Armstrong
Categories: Business & Economics
Type: BOOK - Published: 2007-10-05 - Publisher: Elsevier

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This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely ci
Global Advertising in a Cultural Context
Language: en
Pages: 69
Authors: Mirjana Milenkovic
Categories: Business & Economics
Type: BOOK - Published: 2009-02 - Publisher: Diplomica Verlag

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The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise glo