Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World
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Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
| Author | : Gasc¢-Hernandez, Mila |
| Publisher | : IGI Global |
| Total Pages | : 438 |
| Release | : 2009-02-28 |
| Genre | : Business & Economics |
| ISBN | : 160566135X |
Download Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World Book in PDF, Epub and Kindle
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
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