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With sections focusing on segmentation by age, gender, and cultural status, 'In the company of books' analyzes the ways authors and publishers carved up the field of literary production into a multitude of distinct submarkets, differentiated their products and targeted specific groups of readers in order to guide their book-buying decisions. Combining innovative approaches to canonical authors such as Nathaniel Hawthorne, Louisa May Alcott, Mark Twain, and Henry James with engaging investigations into the careers of many lesser-known literary figures, this book reveals how American writers responded to -- and contributed to -- this diverse, and diversified, market.
With sections focusing on segmentation by age, gender, and cultural status, 'In the company of books' analyzes the ways authors and publishers carved up the fie
A nationally recognized author looks at both the similarities and differencesin the engine company operations practiced by fire departments throughout the'nited
Horses in Company is an in-depth study of the social interaction and hierarchy of horses in the wild. The book discusses how the characteristic behaviour of the
New York Times Bestseller “I want to rip out every page of this glorious book and hang them on my wall so that I can be surrounded by these incredible women a
Lack of employee engagement is the biggest challenge facing business owners and leaders today. Daren Martin delivers proven insights and solutions he uses to cr
