Improving Marketing Strategies For Private Label Products
Download and Read Improving Marketing Strategies For Private Label Products full books in PDF, ePUB, and Kindle. Read online free Improving Marketing Strategies For Private Label Products ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Improving Marketing Strategies for Private Label Products
Author | : Arslan, Yusuf |
Publisher | : IGI Global |
Total Pages | : 407 |
Release | : 2019-09-20 |
Genre | : Business & Economics |
ISBN | : 1799802590 |
Download Improving Marketing Strategies for Private Label Products Book in PDF, Epub and Kindle
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Improving Marketing Strategies for Private Label Products Related Books
Pages: 407
Pages: 292
Pages: 178
Pages: 404
Pages: 165