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Is typography an art or a science? The gradual tendency of the word typograph to mean typographic design and the emergence of the typographer as a professional in their own right is examined by Ruari McLean. Looking at the work of well-known typographers in England, Germany, France and the USA, McLean examines the development of typography, starting with in the 17th century with the Mechanick Exercises of Joseph Moxon, and progresses to the influences and work of the German typographer Jan Tschichold and his contemporaries.
Is typography an art or a science? The gradual tendency of the word typograph to mean typographic design and the emergence of the typographer as a professional
This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms ho
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, wh
"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 image
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title pa