How to Write Sales Letters That Sell

How to Write Sales Letters That Sell
Author: Drayton Bird
Publisher: Kogan Page Publishers
Total Pages: 324
Release: 2002
Genre: Business & Economics
ISBN: 9780749438760


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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.


How to Write Sales Letters That Sell
Language: en
Pages: 324
Authors: Drayton Bird
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers

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The 16-Word Sales Letter(tm) is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It's a simple formul
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