How to Market to People Not Like You
Language: en
Pages: 246
Authors: Kelly McDonald
Categories: Business & Economics
Type: BOOK - Published: 2011-02-11 - Publisher: John Wiley & Sons

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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core
Crafting the Customer Experience For People Not Like You
Language: en
Pages: 139
Authors: Kelly McDonald
Categories: Business & Economics
Type: BOOK - Published: 2012-10-09 - Publisher: John Wiley & Sons

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Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on
How to Work With and Lead People Not Like You
Language: en
Pages: 165
Authors: Kelly McDonald
Categories: Business & Economics
Type: BOOK - Published: 2017-08-14 - Publisher: John Wiley & Sons

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If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! T
Seducing Strangers
Language: en
Pages: 193
Authors: Josh Weltman
Categories: Business & Economics
Type: BOOK - Published: 2015-01-01 - Publisher: Workman Publishing

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An advertising creative director and co-producer of Mad Men presents a concise, anecdotal guidebook of rules, principles and insights into the art of persuasion
Pitch Perfect
Language: en
Pages: 103
Authors: Haje Jan Kamps
Categories: Business & Economics
Type: BOOK - Published: 2020-08-25 - Publisher: Apress

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You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, ther