How To Brand Nations Cities And Destinations
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How to Brand Nations, Cities and Destinations
Author | : T. Moilanen |
Publisher | : Springer |
Total Pages | : 202 |
Release | : 2008-12-14 |
Genre | : Business & Economics |
ISBN | : 0230584594 |
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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