Housework And Housewives In American Advertising
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Housework and Housewives in American Advertising
Author | : Jessamyn Neuhaus |
Publisher | : Springer |
Total Pages | : 276 |
Release | : 2011-11-07 |
Genre | : History |
ISBN | : 023033797X |
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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