Hospitality Marketing Management, Student Workbook

Hospitality Marketing Management, Student Workbook
Author: Robert D. Reid
Publisher: Wiley
Total Pages: 0
Release: 2005-03-14
Genre: Business & Economics
ISBN: 9780471696100


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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing


Hospitality Marketing Management
Language: en
Pages: 0
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 2001-02-22 - Publisher: Wiley

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Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management feat
Hospitality Marketing Management, Student Workbook
Language: en
Pages: 0
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 2005-03-14 - Publisher: Wiley

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality
Handbook of Hospitality Marketing Management
Language: en
Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Hospitality Marketing Management
Language: en
Pages: 386
Authors: David C. Bojanic
Categories: Business & Economics
Type: BOOK - Published: 2016-11-16 - Publisher: Wiley Global Education

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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
Hospitality Marketing Management
Language: en
Pages: 416
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 1988-08-15 - Publisher: Wiley

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This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are di