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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality
From yield management to cyberspace distribution systems, this volume contains the latest information on marketing management. It offers new coverage of situati
