Hiding Politics In Plain Sight
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Hiding Politics in Plain Sight
Author | : Patricia Strach |
Publisher | : Oxford University Press |
Total Pages | : 257 |
Release | : 2016 |
Genre | : Business & Economics |
ISBN | : 0190606851 |
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Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
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