Marketing Health Services

Marketing Health Services
Author: Richard K. Thomas
Publisher:
Total Pages:
Release: 2020
Genre:
ISBN: 9781640551589


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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--


Health Services Marketing
Language: en
Pages: 170
Authors: Richard K. Thomas
Categories: Medical
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media

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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr
Marketing Health Services
Language: en
Pages:
Authors: Richard K. Thomas
Categories:
Type: BOOK - Published: 2020 - Publisher:

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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current
Marketing in Healthcare-Related Industries
Language: en
Pages: 287
Authors: Robert E. Hinson
Categories: Medical
Type: BOOK - Published: 2020-07-01 - Publisher: IAP

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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed c
Health Service Marketing Management in Africa
Language: en
Pages: 390
Authors: Robert Hinson
Categories: Medical
Type: BOOK - Published: 2019-12-06 - Publisher: CRC Press

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Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marke
Essentials of Health Care Marketing
Language: en
Pages: 609
Authors: Berkowitz
Categories: Business & Economics
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular