HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
Author: Harvard Business Review
Publisher: Harvard Business Review Press
Total Pages: 217
Release: 2013-04-02
Genre: Business & Economics
ISBN: 1422189880


Download HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) Book in PDF, Epub and Kindle

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams


HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
Language: en
Pages: 217
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Harvard Business Review Press

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
HBR's 10 Must Reads on Strategic Marketing (with featured article
Language: en
Pages: 217
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2013-03-12 - Publisher: Harvard Business Review Press

GET EBOOK

Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage,
Marketing Myopia
Language: en
Pages: 99
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Harvard Business Press

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
HBR's 10 Must Reads on Strategic Marketing (with Featured Article
Language: en
Pages: 216
Authors: Harvard Business Review
Categories:
Type: BOOK - Published: 2013 - Publisher:

GET EBOOK

NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products-and start cultivating relationships with the right customers. If you read nothing els
HBR's 10 Must Reads on Leadership
Language: en
Pages: 228
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

GET EBOOK

Business.