Handbook On Tourism Destination Branding
Download and Read Handbook On Tourism Destination Branding full books in PDF, ePUB, and Kindle. Read online free Handbook On Tourism Destination Branding ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Handbook on Tourism Destination Branding
Author | : |
Publisher | : World Tourism Organization (Unwto) |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9789284413119 |
Download Handbook on Tourism Destination Branding Book in PDF, Epub and Kindle
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Handbook on Tourism Destination Branding Related Books
Pages: 0
Pages: 710
Pages: 523
Pages: 429
Pages: 416