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The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain ma
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Re
The International Handbook of Electronic Commerce covers that hot topic - e-commerce! It is designed to assist managers in implementing electronic commerce in t
The E-Business Handbook was developed in collaboration with many of the world's leading experts in this field. It covers the top academic research that is creat
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflec
