Handbook On Business To Business Marketing
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Language: en
Pages: 801
Pages: 801
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas rela
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
Language: en
Pages: 277
Pages: 277
Type: BOOK - Published: 2005 - Publisher: South-Western Pub
BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics
Language: en
Pages: 617
Pages: 617
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader
