Handbook of Tourist Behavior

Handbook of Tourist Behavior
Author: Metin Kozak
Publisher: Routledge
Total Pages: 286
Release: 2009-01-13
Genre: Business & Economics
ISBN: 1135849129
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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.


Handbook of Tourist Behavior
Language: en
Pages: 286

Handbook of Tourist Behavior

Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2009-01-13 - Publisher: Routledge

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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any ma
Handbook of Consumer Behavior, Tourism, and the Internet
Language: en
Pages: 336

Handbook of Consumer Behavior, Tourism, and the Internet

Authors: Juline E. Mills
Categories: Business & Economics
Type: BOOK - Published: 2013-07-04 - Publisher: Routledge

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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitali
Handbook of Scales in Tourism and Hospitality Research
Language: en
Pages: 428

Handbook of Scales in Tourism and Hospitality Research

Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: CABI

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Language: en
Pages: 484

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2017-04-07 - Publisher: Taylor & Francis

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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t
Global Tourist Behavior
Language: en
Pages: 275

Global Tourist Behavior

Authors: Erdener Kaynak
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

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Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in