Handbook Of Service Business
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Handbook of Services Marketing and Management
| Author | : Teresa Swartz |
| Publisher | : SAGE |
| Total Pages | : 538 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780761916123 |
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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
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Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer managemen
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Type: BOOK - Published: 2010-06-14 - Publisher: Springer Science & Business Media
As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying
