Handbook Of Service Business
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Handbook of Services Marketing and Management
Author | : Teresa Swartz |
Publisher | : SAGE |
Total Pages | : 538 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780761916123 |
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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
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