Handbook Of Research On Mobile Marketing Management
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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
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Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
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Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
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Pages: 518
Type: BOOK - Published: 2014-01-31 - Publisher: IGI Global
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e