Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
Total Pages: 352
Release: 2019
Genre:
ISBN: 1788115384
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Download Handbook of Research on Gender and Marketing Book in PDF, Epub and Kindle

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.


Handbook of Research on Gender and Marketing
Language: en
Pages: 352

Handbook of Research on Gender and Marketing

Authors: Susan Dobscha
Categories:
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

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Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of ho
Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment
Language: en
Pages: 610

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment

Authors: Kuruvilla, Moly
Categories: Social Science
Type: BOOK - Published: 2020-06-12 - Publisher: IGI Global

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Globally, women are facing social, economic, and cultural barriers impeding their autonomy and agency. Accelerated women empowerment programs often fail to atta
Handbook of Research on Gender and Leadership
Language: en
Pages: 525

Handbook of Research on Gender and Leadership

Authors: Susan R. Madsen
Categories: Business & Economics
Type: BOOK - Published: 2024-01-18 - Publisher: Edward Elgar Publishing

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Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are persisting challenge
Handbook of Research on Mobile Marketing Management
Language: en
Pages: 582

Handbook of Research on Mobile Marketing Management

Authors: Pousttchi, Key
Categories: Computers
Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Language: en
Pages: 609

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Authors: Carvalho, Luísa Cagica
Categories: Business & Economics
Type: BOOK - Published: 2018-10-26 - Publisher: IGI Global

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The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to h