Handbook Of Research On Customer Equity In Marketing
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Handbook of Research on Customer Equity in Marketing
Author | : V. Kumar |
Publisher | : Edward Elgar Publishing |
Total Pages | : 521 |
Release | : 2015-01-30 |
Genre | : Business & Economics |
ISBN | : 1781004986 |
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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
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