Handbook of Research on Customer Engagement

Handbook of Research on Customer Engagement
Author: Linda D. Hollebeek
Publisher: Edward Elgar Publishing
Total Pages: 544
Release: 2019
Genre: Business & Economics
ISBN: 1788114892
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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.


Handbook of Research on Customer Engagement
Language: en
Pages: 544

Handbook of Research on Customer Engagement

Authors: Linda D. Hollebeek
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Language: en
Pages: 571

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Authors: Musso, Fabio
Categories: Business & Economics
Type: BOOK - Published: 2019-10-11 - Publisher: IGI Global

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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
Handbook of Research on Technology Applications for Effective Customer Engagement
Language: en
Pages: 391

Handbook of Research on Technology Applications for Effective Customer Engagement

Authors: Mohd Suki, Norazah
Categories: Business & Economics
Type: BOOK - Published: 2020-09-04 - Publisher: IGI Global

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In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries
Handbook of Research on Student Engagement
Language: en
Pages: 839

Handbook of Research on Student Engagement

Authors: Sandra L. Christenson
Categories: Psychology
Type: BOOK - Published: 2012-02-23 - Publisher: Springer Science & Business Media

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For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and beha
Insights, Innovation, and Analytics for Optimal Customer Engagement
Language: en
Pages: 334

Insights, Innovation, and Analytics for Optimal Customer Engagement

Authors: Nagaraj, Samala
Categories: Business & Economics
Type: BOOK - Published: 2021-02-12 - Publisher: IGI Global

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Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org