Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Language: en
Pages: 594
Authors: Gbadamosi, Ayantunji
Categories: Business & Economics
Type: BOOK - Published: 2016-05-31 - Publisher: IGI Global

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Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
Exploring the Dynamics of Consumerism in Developing Nations
Language: en
Pages: 428
Authors: Gbadamosi, Ayantunji
Categories: Business & Economics
Type: BOOK - Published: 2019-01-11 - Publisher: IGI Global

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As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer con
Handbook of Research on Retailer-Consumer Relationship Development
Language: en
Pages: 625
Authors: Musso, Fabio
Categories: Business & Economics
Type: BOOK - Published: 2014-05-31 - Publisher: IGI Global

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
Handbook of Research on Contemporary Consumerism
Language: en
Pages: 361
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con
Religion and Consumer Behaviour in Developing Nations
Language: en
Pages: 256
Authors: Ayantunji Gbadamosi
Categories: Business & Economics
Type: BOOK - Published: 2021-01-29 - Publisher: Edward Elgar Publishing

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Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the globa