Handbook Of Research Methods For Marketing Management
Download and Read Handbook Of Research Methods For Marketing Management full books in PDF, ePUB, and Kindle. Read online free Handbook Of Research Methods For Marketing Management ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Handbook of Research Methods for Marketing Management
Author | : Nunkoo, Robin |
Publisher | : Edward Elgar Publishing |
Total Pages | : 392 |
Release | : 2021-10-22 |
Genre | : Business & Economics |
ISBN | : 1788976959 |
Download Handbook of Research Methods for Marketing Management Book in PDF, Epub and Kindle
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Handbook of Research Methods for Marketing Management Related Books
Language: en
Pages: 392
Pages: 392
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
Language: en
Pages: 721
Pages: 721
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2021-12-03 - Publisher: Springer
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app