Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism
Author: Ronald A. Nykiel
Publisher: Psychology Press
Total Pages: 383
Release: 2007
Genre: Hospitality industry
ISBN: 0789034263
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Download Handbook of Marketing Research Methodologies for Hospitality and Tourism Book in PDF, Epub and Kindle

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.


Handbook of Marketing Research Methodologies for Hospitality and Tourism
Language: en
Pages: 383

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Authors: Ronald A. Nykiel
Categories: Hospitality industry
Type: BOOK - Published: 2007 - Publisher: Psychology Press

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The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r
Handbook of Research Methods for Tourism and Hospitality Management
Language: en
Pages: 581

Handbook of Research Methods for Tourism and Hospitality Management

Authors: Robin Nunkoo
Categories: Business & Economics
Type: BOOK - Published: 2018-07-27 - Publisher: Edward Elgar Publishing

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As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is di
The SAGE Handbook of Tourism Management
Language: en
Pages: 1629

The SAGE Handbook of Tourism Management

Authors: Chris Cooper
Categories: Business & Economics
Type: BOOK - Published: 2021-08-04 - Publisher: SAGE

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The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in th
Handbook of Scales in Tourism and Hospitality Research
Language: en
Pages: 428

Handbook of Scales in Tourism and Hospitality Research

Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: CABI

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi
Routledge Handbook of Hospitality Marketing
Language: en
Pages: 788

Routledge Handbook of Hospitality Marketing

Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin