Handbook Of Marketing
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Handbook of Marketing
| Author | : Barton A Weitz |
| Publisher | : SAGE |
| Total Pages | : 618 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 9781412921206 |
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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Handbook of Marketing Related Books
Language: en
Pages: 618
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NEW IN PAPERBACK 'The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A
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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
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