Handbook Of Marketing
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Handbook of Marketing
Author | : Barton A Weitz |
Publisher | : SAGE |
Total Pages | : 618 |
Release | : 2006-08-11 |
Genre | : Business & Economics |
ISBN | : 9781412921206 |
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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
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