Handbook of Consumer Psychology
Language: en
Pages: 1892
Authors: Curtis P. Haugtvedt
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press

GET EBOOK

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
The Cambridge Handbook of Consumer Psychology
Language: en
Pages: 873
Authors: Cait Lamberton
Categories: Psychology
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press

GET EBOOK

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 749
Authors: Cathrine V. Jansson-Boyd
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis

GET EBOOK

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
APA Handbook of Consumer Psychology
Language: en
Pages: 716
Authors: Lynn R. Kahle
Categories: Consumer behavior
Type: BOOK - Published: 2021-12-07 - Publisher: American Psychological Association (APA)

GET EBOOK

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both c
Handbook of Research Methods in Consumer Psychology
Language: en
Pages: 528
Authors: Frank R. Kardes
Categories: Psychology
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

GET EBOOK

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o