Handbook Of Consumer Psychology
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Language: en
Pages: 1892
Pages: 1892
Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Language: en
Pages: 873
Pages: 873
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Language: en
Pages: 749
Pages: 749
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
Language: en
Pages: 716
Pages: 716
Type: BOOK - Published: 2021-12-07 - Publisher: American Psychological Association (APA)
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both c
Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o