Guinness Advertising
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The Book of Guinness Advertising
Author | : Jim Davies |
Publisher | : Guinness Publishing |
Total Pages | : 252 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : |
Download The Book of Guinness Advertising Book in PDF, Epub and Kindle
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
The Book of Guinness Advertising Related Books
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Pages: 252
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The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes