Guerrilla Marketing for the Home-based Business

Guerrilla Marketing for the Home-based Business
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
Total Pages: 196
Release: 1995
Genre: Business & Economics
ISBN: 9780395742839


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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.


Guerrilla Marketing for the Home-based Business
Language: en
Pages: 196
Authors: Jay Conrad Levinson
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Houghton Mifflin Harcourt

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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses.
Guerrilla Marketing for Writers
Language: en
Pages: 253
Authors: Jay Conrad Levinson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-01-01 - Publisher: Morgan James Publishing

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Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the b
Guerrilla Marketing Volume 1
Language: en
Pages: 349
Authors: Jay Conrad Levinson
Categories: Business & Economics
Type: BOOK - Published: 2021-10-05 - Publisher: Morgan James Publishing

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Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book
Mastering Guerrilla Marketing
Language: en
Pages: 276
Authors: Jay Conrad Levinson
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Houghton Mifflin Harcourt

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"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" fr
Guerrilla Marketing, 4th Edition
Language: en
Pages: 385
Authors: Jay Conrad Levinson
Categories: Business & Economics
Type: BOOK - Published: 2007-05-22 - Publisher: HarperCollins

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NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerri