Groundswell
Language: en
Pages: 354
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-st
Groundswell, Expanded and Revised Edition
Language: en
Pages: 352
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2011-06-07 - Publisher: Harvard Business Press

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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies,
Open Leadership
Language: en
Pages: 336
Authors: Charlene Li
Categories: Business & Economics
Type: BOOK - Published: 2010-04-27 - Publisher: John Wiley & Sons

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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leade
Empowered
Language: en
Pages: 272
Authors: Josh Bernoff
Categories: Business & Economics
Type: BOOK - Published: 2010-09-14 - Publisher: Harvard Business Press

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It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update you
The Mobile Mind Shift
Language: en
Pages: 335
Authors: Ted Schadler
Categories: Business & Economics
Type: BOOK - Published: 2014-06-24 - Publisher: Greenleaf Book Group

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Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on t