Green Consumerism
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Green Consumerism
| Author | : Ruchika Singh Malyan |
| Publisher | : Apple Academic Press |
| Total Pages | : 0 |
| Release | : 2021-03-31 |
| Genre | : Consumer behavior |
| ISBN | : 9781774631836 |
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This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
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