Grateful Patient Fundraising

"By exploring the most effective strategies for identifying and cultivating grateful patients, this study seeks to serve as a resource for health care development programs in the United States. The methodologies used to gather data included a literature review, interviews with 14 organizations that have grateful patient fundraising programs, and an e-mail survey of the U.S.-based Association for Healthcare Philanthropy (AHP) members ... The results of the interviews and survey indicate a number of essential components for successful grateful patient fundraising programs, especially for major gift fundraising. These components include a culture of philanthropy within the organization, physician involvement, and cultivation activities for inpatients"--from Abstract, p. 5.