Google Tag Manager Developer Guide

Google Tag Manager Developer Guide
Author: Philip Pearce
Publisher:
Total Pages: 90
Release: 2014-09-26
Genre:
ISBN: 9781499622584


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A guide that walks you through the steps needed to install Google Tag Manager correctly. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce human errors, IT department on-boarding, security tips and migration checklists.