Go To Market Strategy
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Transforming Your Go-to-market Strategy
| Author | : V. Kasturi Rangan |
| Publisher | : Harvard Business Press |
| Total Pages | : 314 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9781591397663 |
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"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
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