Go To Market Strategies For Women Entrepreneurs
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Go-to-Market Strategies for Women Entrepreneurs
| Author | : Victoria L. Crittenden |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 312 |
| Release | : 2019-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1789732913 |
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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
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