Globalization Culture And Branding
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Globalization, Culture, and Branding
| Author | : C. Torelli |
| Publisher | : Springer |
| Total Pages | : 189 |
| Release | : 2013-11-19 |
| Genre | : Business & Economics |
| ISBN | : 113733195X |
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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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