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This unique book empirically explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. For the encompassing nature of this investigation, the author calls this interface issue "global sourcing." The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. Successful Japanese cases are also highlighted. Based on extensive research findings, the book provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world in an era of global competition.
This unique book empirically explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global
The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issues Strategic Global Sourcing Best Pr
This selection discusses global sourcing and explores strategies for locating, qualifying, and employing suppliers that add maximum value to your business. Disc
Globalization leads to increased fierce competition and companies which do not pursue successful global sourcing within the next five years are probably not abl
Globalization has made both operations and supply chains more complex than ever before. Inputs are sourced from many locations all over the world to serve diffe