Global Entrepreneurship And New Venture Creation In The Sharing Economy
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Global Entrepreneurship and New Venture Creation in the Sharing Economy
Author | : Zakaria, Norhayati |
Publisher | : IGI Global |
Total Pages | : 260 |
Release | : 2017-07-13 |
Genre | : Business & Economics |
ISBN | : 1522528369 |
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Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.
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