Global and Multinational Advertising

Global and Multinational Advertising
Author: Basil G. Englis
Publisher: Psychology Press
Total Pages: 284
Release: 1994
Genre: Advertising
ISBN: 9780805813951


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First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.


Global and Multinational Advertising
Language: en
Pages: 284
Authors: Basil G. Englis
Categories: Advertising
Type: BOOK - Published: 1994 - Publisher: Psychology Press

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First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Global and Multinational Advertising
Language: en
Pages: 279
Authors: Basil G. Englis
Categories: Business & Economics
Type: BOOK - Published: 2013-11-19 - Publisher: Psychology Press

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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awaren
Advertising Worldwide
Language: en
Pages: 440
Authors: Marieke K. de Mooij
Categories: Advertising
Type: BOOK - Published: 1991 - Publisher:

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Gives a worldwide overview of various aspects of international, multinational and global advertising, demonstrating how this differs from domestic advertising.
Thinking Global
Language: en
Pages: 98
Authors:
Categories: Advertising
Type: BOOK - Published: 1997 - Publisher:

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Advertising and Societies
Language: en
Pages: 282
Authors: Katherine Toland Frith
Categories: Advertising
Type: BOOK - Published: 2010 - Publisher: Peter Lang

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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of