Gentech

A social historian examines the use of technology in modern U.S. history and offers a different way to group American generations. The G.I. Generation. Silents. Baby Boomers. Gen Xers. Millenials. Generation Z. Every generation has its label and box. But the real question is: Why? Enter GenTech. It’s a whole new way to look at American generations. Instead of the conventional fixed and linear dates for generational cohorts, Dr. Rick Chromey proposes a fresh understanding that’s fluid and more of a loop, rooted to the technology each generation experiences in their “coming of age” years. Since 1900, there has been more technological change than in all of previous combined history. The airplane. The automobile. Radio. Television. Nuclear energy. Rockets. Internet. Cellphones. Robots. Furthermore, there’s a massive cultural shifting unlike anything witnessed since the Dark Ages gave way to the Renaissance, Reformation, Enlightenment, Scientific, and Industrial Ages. Consequently, postmodern generations (born since 1960) have grown up in a new, cyber, wireless, and visual high-tech culture that’s forever changed how we do business, learn, socialize, broadcast, entertain, and worship. It’s technology that shapes us, gives every generation its personality, and seeds who we’ll become tomorrow. GenTech opens a whole new perspective on how to view the world and understand why every generation matters. Praise for GenTech “Whether you’re a technology nerd or wizard, this intriguing book will help you connect the digital dots. You’ll see how technology is profoundly shaping our culture—and you, like it or not. Plus, you’ll discover how technology affects each generation differently, for better or worse.”—Thom Schultz, co-author of Don’t Just Teach…Reach!