Generation Rx
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Generation Rx
| Author | : Greg Critser |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 323 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 0618773568 |
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Examines the possible consequences of the growth of prescription drug use and the impact of direct-to-consumer promotion (DTC) and off-label marketing.
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