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The one book every parent, teacher, coach, and youth pastor should read. This landmark book paints a compelling-and sobering-picture of what could happen to our society if we don't change the way we relate to today's teens and young adults. Researched-based and solution-biased, it moves beyond sounding an alarm to outlining practical strategies to: * Guide "stuck" adolescents and at-risk boys to productive adulthood * Correct crippling parenting styles * Repair damage from (unintentional) lies we've told kids * Guide them toward real success instead of superficial "self-esteem" * Adopt education strategies that engage (instead of bore) an "i" generation * Pull youth out of their "digital" ghetto into the real world * Employ their strengths and work with their weaknesses on the job * Defuse a worldwide demographic time bomb * Equip Generation iY to lead us into the future
The one book every parent, teacher, coach, and youth pastor should read. This landmark book paints a compelling-and sobering-picture of what could happen to our
Generation Y are the 4.5 million Australians born between 1978 and 1994, and are the second largest Australian generation. Sheahan provides indepth insight into
Flip-flops, iPods, MySpace, "Dude," Instant Messaging. Whatever happened to dress shoes, sir/ma'am, in-person meetings, and traditional work etiquette? A workpl
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand
For Generation Y, born after 1982, relationships happen over the Internet and music marks their territory. How does this generation think about the world? What
