General Aviation Marketing And Management
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General Aviation Marketing and Management
Author | : C. Daniel Prather |
Publisher | : Krieger Publishing Company |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Aircraft industry |
ISBN | : 9781575243016 |
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This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to learn more about marketing in the GA industry and be more effective in this area.
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Language: en
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Type: BOOK - Published: 2009 - Publisher: Krieger Publishing Company
This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to lea
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a
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Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan --