General Aviation Marketing and Management

General Aviation Marketing and Management
Author: C. Daniel Prather
Publisher: Krieger Publishing Company
Total Pages: 0
Release: 2009
Genre: Aircraft industry
ISBN: 9781575243016
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This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to learn more about marketing in the GA industry and be more effective in this area.


General Aviation Marketing and Management
Language: en
Pages: 0

General Aviation Marketing and Management

Authors: C. Daniel Prather
Categories: Aircraft industry
Type: BOOK - Published: 2009 - Publisher: Krieger Publishing Company

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This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to lea
General Aviation Marketing and Management
Language: en
Pages: 344

General Aviation Marketing and Management

Authors: Alexander T. Wells
Categories: Transportation
Type: BOOK - Published: 1994 - Publisher:

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An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics
Airline Marketing and Management
Language: en
Pages: 379

Airline Marketing and Management

Authors: Mr Stephen Shaw
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Ashgate Publishing, Ltd.

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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to
Aerospace Marketing Management
Language: en
Pages: 600

Aerospace Marketing Management

Authors: Philippe Malaval
Categories: Business & Economics
Type: BOOK - Published: 2013-11-12 - Publisher: Springer Science & Business Media

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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a
Guidebook for Developing General Aviation Airport Business Plans
Language: en
Pages: 182

Guidebook for Developing General Aviation Airport Business Plans

Authors: National Research Council (U.S.). Transportation Research Board
Categories: Technology & Engineering
Type: BOOK - Published: 2012 - Publisher: Transportation Research Board National Research

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Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan --