Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry
Author: Kristin Lieb
Publisher: Routledge
Total Pages: 221
Release: 2013
Genre: Computers
ISBN: 0415894905


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Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.